Rudy Falco

Rudy Falco is Director of Digital Commerce & Marketing at CMC Motorsports®, an authorized retailer of officially licensed Formula 1 and motorsport apparel, and the author of The Drift, the company's editorial blog. He has been part of the CMC Motorsports team since 2018, running its direct-to-consumer business across Shopify, Amazon, Walmart, and Target Plus before stepping into his current role leading digital commerce and brand marketing.

Since 2025 he has written race previews, recaps, and analysis covering Formula 1 and the NTT IndyCar Series — the strategy calls, the driver market, and the commercial currents shaping the paddock. He holds a B.A. in Information Technology and Informatics from Rutgers University and is based in Little Silver, New Jersey.